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Tik Tok Marketing:

Tik Tok has created new avenues of brand opportunities after only being in the market for a few years. With a monthly active user base of over 500 million in 2019, marketers and business owners should seriously consider incorporating this fresh new platform into their strategy.

With Tik Tok’s demographic being so young having 41% of its user base be in the age group of 16 to 24, the question of whether it is worth it to use this as a marketing platform arises.

It has been shown, however that certain brands who have taken an early start have benefited from what is essentialy Tik Tok’s free marketing base.

“Almost half of our customer based is Gen Z or millennials, so social media is a fact of life. They just expect you to be in the places where they are,” said CMO Chris Brandt.

Chipotle is currently the only major restaurant chain utilizing Tik Tok and it has benefited them greatly. The brand issued a #GuacDance challenge, encouraging fans to show off their avocado-themed dance moves inspired by Dr. Jean’s “Guacamole Song.”
Leading to a jump in avocado usage of 68% on National Avocado Day serving over 800,000 sides of avocado.

“We wanted to have a conversation with our customers and be a part of their culture and be relevant,” Brandt said. “When Chipotle launched, it was disruptive to the industry–the food, how it was prepared in front of the guests–and we wanted to make sure we kept that disruptive nature with what we were doing.”

Chipotle has found increaased success through marketing on Tik Tok and through mulitple viral videos will continue to incorporate social media into their marketing strategy.

Chipotle and Tik Tok:

Key Words

Opportunity
Platform
Demographic
Conversation
Growth

Timeline

Tik Tok Marketing:

Chipotle and Tik Tok:

Key Words

RESEARCH